Given that he's a cult favourite and that he has a working jaw makes him hard to resist. But never did I think the cases that came over to Singapore would have so many Beta Rays that he'd be left on the shelves like an unwanted knockoff.
Clearly, he isn't. I was always curious about the character.
Well, after I got over my "meh, this guy is horse dude in Thor's armour" phase, anyway. (I was just 6 year-old or something.) I'd did find out from the time I got BRB that his story is fleshed out in "The Ballad of Beta Ray Bill" but I have yet to locate a physical copy so I'll still have to wait to find out more about him. The action figure though? I can tell you about him right now! ;)